Event Marketing & Communication

Oberhausen, 22 October 2026 – The degefest e.V. joint stand at BOE INTERNATIONAL 2027 is fully booked. All 18 counters in Hall 7 (Stand 7.A28) have been allocated. BOE INTERNATIONAL, the leading trade fair for the events and exhibitions industry, will take place on 20 and 21 January 2027 at the Dortmund Exhibition Centre.

51 talented young people showcase their top-class skills / Minister-President Gordon Schnieder pays tribute to the young professionals and honours the winners / DEHOGA celebrates skill, creativity and team spirit

Larger, more diverse and livelier than ever before: From 6 to 8 October 2026, leat con 26 took place at Hamburg Messe, bringing together more than 11,700 professionals over the three days of the event. Three halls, five hubs, more than 250 programme items and numerous networking opportunities made this the largest edition of the Networking Convention to date, serving as a meeting place for the entire experience technology sector. The response to the cross-sector exchange was particularly positive – among visitors as well as exhibitors.

250 attendees, more than 60 speakers and 35 sessions: the first edition of the neo summit, held on 6 and 7 October 2026 in Hamburg, brought together the events and live communications industry to discuss the impact of artificial intelligence on events, work processes and business models. The debut of this new conference format impressed with its in-depth expertise, practical insights and an overwhelmingly positive response from participants and exhibitors.

To mark the anniversary of the London premiere, the German production is taking part in international celebrations. Meanwhile, preparations for the premiere on 15 November are in full swing at the Musical Dome.

The most impressive achievements behind the scenes are once again in the spotlight themselves

The INTHEGA Congress 2027 will take place at the Stadthalle Bielefeld from 28 to 30 June 2027.

First jury session for EVENT and SPATIAL COMMUNICATION has concluded – final decisions will be made in December

The BDKV is calling on the Federal Ministry of Justice to bring forward the announced regulations on the secondary ticket market without delay.

Revised categories, a new judging panel and the judging phase will begin shortly

MICE Network is launching two new Circle formats in Frankfurt; the next stop is the SUMMIT NRW in Dortmund

A new study amongst event planners, MICE hotels and event venues provides unique insights into search behaviour, marketing, sales and the future of the market.

The juries for the main categories, EVENT and SPATIAL COMMUNICATION, have been finalised for the BrandEx Award 2027. A total of 22 experts from agencies, companies, and the creative and production sectors will judge the best projects submitted. For the first time, the jury will be assessing entries in the newly named SPATIAL COMMUNICATION category. Projects for the BrandEx Award 2027 can be submitted until 31 August 2026. The first jury meeting will take place on 30 September 2026.

fwd: Bundesvereinigung Veranstaltungswirtschaft e.V. and the International Federation of Exhibition and Event Services (IFES) are launching a new initiative in September 2026 to introduce the ISO 20121 sustainability standard. Interested companies can register until 19 August 2026.

The regional representative body of fwd: Bundesvereinigung Veranstaltungswirtschaft e.V. in North Rhine-Westphalia has undergone a reorganisation of its staff. In future, its work will focus on member recruitment, enhancing the sector’s appeal as an employer, sector-wide marketing and political advocacy.

Freiburg was named the winner in the ‘Excellence in Brand Strategy and Creation, Brand Communication – Classic Campaign’ category at the German Brand Award 2026. This recognised the annual tourism campaign #ganzschönRAUSKOMMEN as an outstanding example of strategic brand management and contemporary communication in the German-speaking world.

Augsburg, 1 July 2026 – The Federal Association for Industrial Communication (bvik) is undergoing a significant change to its six-member honorary Executive Board: Rainer Pfeil, who has been a board member and treasurer since the association was founded in 2010, is stepping down from his post on 30 June 2026. Melanie Lammers has been appointed on an interim basis as his successor.

Four exceptional productions honoured – special prizes for Helge Letonja and the ‘Artisanen’ ensemble from Berlin

Top honours and new records for the agency at four international competitions

From pre-event invitations to post-event feedback: a new guide shows organisers how to clearly structure communication workflows for live, hybrid and online events. It includes a checklist, digital tools and a phased model to ensure smooth implementation.