BrandEx Award 2027: 22 experts make up the jury for EVENT and SPATIAL COMMUNICATION

A fresh impetus for the BrandEx Award 2027

With the upcoming edition, the BrandEx Award is further developing its category system. The previousmain category, ARCHITECTURE, will henceforth be known as SPATIAL COMMUNICATION. The renaming reflects the broader significance of spatial brand communication: the focus is not solely on architectural design, but on the holistic communicative impact of spaces, brand worlds and experiential formats.

The main category ‘EVENT’ is also expanding: a new sub-category, ‘Best Creator Event’, is being introduced. This will recognise live formats specifically developed with and for content creators, influencers and communities. Key criteria here are authentic brand experiences, the strategic delivery of content to digital communities, and the digital extension of live experiences.

EVENT Jury

The jury for the main EVENT category brings together expertise from the fields of creation, strategy, concept development, corporate communications and operational implementation.

Its members are:

Thomas Hornung, CEO & Co-Founder, 711 Livecom GmbH
Tanja Schäfer, Managing Partner, fischerandfriends
Sandra Hülsebus, Creative Director, Strategist and Managing Director, AM START EVENTS GmbH
Bouya Kiangani Ndombasi, Founder and CEO, b.seen
Konstanze Agatz-Kröger, freelance director
Katharina Uhr, Creative Strategist, TSC
Marc Dalkolmo, Founder, passionate creative and entrepreneur, Rückenwind, Content Club GmbH
Maika Mardini, Operations Manager, AMEX GBT
Nora Dau, Live Communication Expert, Covestro Deutschland AG
Catherine Hoffmann, Client Services Director, Jack Morton Germany
Frederik Nimmesgern, Designer and Event Organiser, insglück

SPATIAL COMMUNICATION Jury

The SPATIAL COMMUNICATION jury also brings together diverse perspectives on spatial brand communication, architecture, creativity, production and brand experience.

Its members are:

Frank Türke, Managing Director, Atelier Türke
Jörg Thommes, Creative Director and Partner, Große8
Michaela Kruse, Partner and Managing Director, MIKS
Torsten Heinze, Managing Director, Czarnowski
Wolfgang Appelmeier, Managing Director, ET GLOBAL
Jens Gießler, CEO, BeWunder
Oliver Dering, Creative Director of Architecture, Mutabor
Angela Ribeiro, Senior Coordinator of Live Marketing, Eplan
Patrick Schmidt, Executive Creative Director | Brand Experience Architect, George P. Johnson GmbH
Emma Seng, Project Sales Manager, satis&fy
Verena Finke-Totzek, Senior Project Manager and Team Lead Resources, Artlife

“Live communication is constantly evolving – and this diversity should also be reflected in our jury,” say Larissa Klegraf and Martina Ernsting-Elsner. “With experts from the fields of creative, strategy, production, corporate and agencies, we’re bringing different perspectives to the table. We’re particularly keen to see how the industry responds to the new direction of SPATIAL COMMUNICATION and the new ‘Best Creator Event’ category.”

The submission period for the BrandEx Award 2027 closes on 31 August 2026. On 30 September, the jury will convene for its first meeting to review and evaluate the submitted projects.