Arguably the longest continuous MICE event in the German-speaking world: the MICE Industry Gathering at Lake Starnberg continues its success story in July

On 23 July 2026, it will once again be time to ‘set sail’ for the Starnberger See MICE Industry Meet-up, which has been bringing together event planners, hotels, venues and destinations without interruption for 21 years. This makes it one of the longest-running, continuously held MICE networking events in the German-speaking world.

What has set the industry gathering apart for over two decades will remain the recipe for success in 2026 too: personal interaction, high-quality contacts and ample time for in-depth discussions – far removed from traditional exhibition halls. The special atmosphere on Lake Starnberg creates the ideal setting for initiating collaborations and developing ideas for future events.

A particular highlight of this year’s programme is the interactive session led by Anne Damm with Drum & Ensemble. Together with the participants, she transforms the ship into a literally powerful ensemble. As they drum together, a tangible rhythm emerges that demonstrates what successful collaboration is based on: Everyone plays an important role – regardless of position or hierarchy. From interns to senior management, everyone develops a shared rhythm. The focus is not on fanfare, but on working together, the rhythm and the power of a well-functioning team.

“For us, networking means far more than just exchanging business cards. It’s about connecting people, building trust and creating experiences that linger in the memory. That is exactly what the MICE Industry Meet-up has stood for over the past 21 years,” explains Susanne Illerhaus, founder and managing director of ILLERHAUS Marketing.

The industry gathering is aimed at event planners, agencies, corporates, associations and influencers from across the D-A-CH region. Numerous selected hotels, event venues, destinations and service providers showcase themselves in a deliberately compact and personal setting that facilitates in-depth discussions on an equal footing.

Fam trip extends the networking

Following the MICE Industry Meet-up at Lake Starnberg, the signo Group is inviting selected event planners to an exclusive fam trip. The programme includes the Four Points by Sheraton Munich Messe and Flesslers Lenggries. Participants will experience two distinct hospitality concepts first-hand and gain insights into the facilities available for meetings, incentives and events. As with all Fam Trips organised by ILLERHAUS Marketing, the same principle applies here: personal, on-site experiences provide the best foundation for future event decisions.

With this combination of an inspiring industry gathering followed by a fam trip, ILLERHAUS Marketing remains true to its commitment to offering the MICE sector not only networking opportunities, but also lasting experiences and practical insights to inform decision-making.

Further information and registration:

https://illerhaus-marketing.com/mice-branchentreff-stasee-2026/

About ILLERHAUS Marketing

We bring together key players in the MICE sector. Since 2000, we have been organising valuable, profitable and inspiring networking events in a professional setting. We have already organised hundreds of MICE industry gatherings, familiarisation trips, roadshows and MICE evening events. Our platforms offer exhibitors and event planners alike the opportunity to establish and strengthen lasting business contacts.