Smarter sourcing, better decisions: venue sourcing in the healthcare events sector under the microscope

In the healthcare events sector, venue sourcing and contract negotiations are among the most challenging aspects of event planning: they are time-consuming, subject to complex regulatory requirements and often characterised by incomplete market information. The webinar ‘Smarter Venue Sourcing for Healthcare Events: What the Data Reveals’ focused on precisely these challenges and provided data-driven answers.

Larissa Steinbäcker, Co-CEO of Proske GmbH, took part in the online event as a speaker and joined other industry experts in the discussion. The focus was on insights gained from surveys of venues and venue-sourcing specialists conducted over several years. The discussion highlighted the factors that shape venue selection in the healthcare sector, where typical gaps arise between planners’ expectations and market realities, and how procurement processes can be made more structured and transparent. In addition, practical perspectives on venue sourcing were examined, and current developments in addressing increasing demands for efficiency, transparency and data availability were highlighted. Click here to watch the webinar recording: https://www.youtube.com/watch?v=MMhsU6cscq0

The webinar was part of an ongoing series organised by M&I Healthcare in collaboration with 3Sixty Event Consulting, which focuses on data-driven venue sourcing and event planning in the healthcare sector. The next M&I Healthcare event will take place in Brighton in July 2026.

About Proske GmbH:
Proske GmbH, a family-run business founded and based in Rosenheim in 1986, focuses on advising its clients and supporting them in achieving their own business objectives through meetings featuring clear communication strategies and state-of-the-art technology. Proske is regarded as a leading partner in the field of Strategic Meeting Management Programmes (SMMP). The company employs more than 140 specialists who speak 16 different languages. Proske GmbH operates worldwide and holds ISMS certification in accordance with ISO 27001.