Two reasons to look forward to it: boe night and the BrandEx Award will each have their own evening in 2027

Two evenings, two highlights: In the immediate run-up to boe international 2027, the BrandEx Award and the boe night will in future take place on two separate evenings. On 19 January 2027, the BrandEx Award will shine a spotlight on the industry’s best projects. The boe night will follow on 20 January 2027 as a networking and social evening for the event community.

boe international is further developing two of its key evening formats: in 2027, the BrandEx Award and the boe night will each once again have their own dedicated setting. In doing so, Messe Dortmund is creating more space for what makes both events special: an awards evening celebrating creative excellence, outstanding projects and the industry’s winners, as well as a boe night dedicated entirely to meeting people, exchanging ideas, networking and celebrating together.

BrandEx Award and boe night with their own distinct identities

The BrandEx Award will take place on Tuesday 19 January 2027, sending a strong signal of creativity, innovation and quality in the events industry on the eve of boe international. The creative competition honours outstanding projects that effectively combine brands, spaces, experiences and communication.

On Wednesday 20 January 2027, the evening will then be dedicated to boe night. Following the first day of the boe international trade fair, the event is entirely dedicated to the industry itself: serving as a meeting place for exhibitors, visitors, partners, creatives, service providers, agencies and decision-makers. The boe night provides the perfect setting to continue discussions from the day’s events, strengthen new contacts and celebrate the start of the year for the industry together in a relaxed atmosphere. Further details on the boe night 2027 will follow in the coming months.