“wtf26”: Industry event focuses on AI and the circular economy

On 25 and 26 June 2026, “wtf26 – we transform future” will take place at the Palais Frankfurt, marking one of the key events in the events industry. The focus will be on new business models and technological developments for live communication. There will be a particular emphasis on the use of artificial intelligence and on circular economy concepts for events.

The event will showcase current best-practice examples and strategies that could shape the approach to technology, sustainability and reporting in the coming months. The event is therefore regarded as a key catalyst for the industry’s further development.

This is particularly relevant for event agencies, planners and strategists. The approaches discussed there could influence the design of event concepts and the requirements for sustainable event formats in the future.