ILLERHAUS Marketing and eventbook.com launch a strategic partnership

ILLERHAUS Marketing and eventbook.com are entering into a strategic partnership. The aim of the collaboration is to combine in-person networking events with digital search and booking options for the events industry.

As part of the partnership, ILLERHAUS Marketing is integrating a white-label version of eventbook.com into the digital infrastructure of the new ILLERHAUS MICE World.

This will create a central platform that brings together in-person meetings and digital research. In future, event planners will not only have access to ILLERHAUS’s MICE industry meet-ups, familiarisation trips and workshops, but will also be able to search specifically for suitable venues, caterers, service providers, artists and team-building events.

This is made possible by specialised platforms under the eventbook.com umbrella: eventlocations.com, eventcatering.com, eventartists.com and teamevents.com.

Thanks to this integration, offerings from different sectors of the events industry will be presented in a consolidated format. Users will thus be able to research, enquire about and book suitable providers directly within the ILLERHAUS MICE World.

An additional benefit arises following networking events and familiarisation trips: the participating partner venues and service providers are listed together, equipped with relevant filter options and made available for direct digital enquiries. This gives event planners a quick overview of all the providers featured.

Benefits for event planners

• Face-to-face networking and digital research on a single platform

• Direct access to partners and exhibitors at ILLERHAUS events

• Simple enquiry and booking processes following events and familiarisation trips

• Centralised search for venues, service providers, artists and team-building events

Benefits for providers

• Additional visibility within the ILLERHAUS MICE world and on the eventbook.com platforms

• Expanded reach through in-person and digital touchpoints

• Direct discoverability for event planners within a relevant industry network

• Commission-free listing of offers

Susanne Illerhaus, owner of ILLERHAUS Marketing, explains:

“By combining in-person networking with digital booking capabilities, we are creating real added value for event planners and providers. In future, our clients will be able to follow up on contacts made at events directly online – from the initial meeting right through to a concrete enquiry.”

Pascal von Seth, Managing Director of eventbook.com, also sees the partnership as an important step:

“The combination of in-person industry events and digital search makes it significantly easier for event planners to find suitable suppliers. At the same time, suppliers benefit from increased visibility and more direct opportunities for contact.”

eventbook.com currently brings together more than 30,000 providers on its platforms and is used by thousands of event planners every day. ILLERHAUS Marketing organises around 40 to 50 MICE industry gatherings, familiarisation trips and other networking and online formats for the events industry each year.

Through this partnership, both companies aim to integrate the exchange between event planners and suppliers more closely and further strengthen the link between face-to-face contact and digital event planning.

About ILLERHAUS Marketing

ILLERHAUS Marketing has been organising networking events for the MICE sector since 2000. Through MICE industry meet-ups, familiarisation trips, roadshows and other formats, the company brings together suppliers such as hotels, venues and convention bureaux with event planners from companies, agencies and associations.

About eventbook.com

eventbook.com is a brand of elbgoods GmbH. In addition to eventbook.com, the company operates other leading platforms for the events industry, including eventlocations.com, eventcatering.com, eventartists.com and teamevents.com.