European Experience Index 2026: The quality of relationships is becoming a key factor for success

On 4 November 2026, the latest data from the European Experience Index (EEX® 2026), covering 27 European countries, was published. The industry report highlights a significant shift in the paradigm for live formats: pure reach and maximum attendance figures are becoming less important as key performance indicators. Instead, corporate clients are increasingly evaluating events based on the quality of relationships and measurable B2B networking interactions on site.

This is particularly relevant for event planners and concept developers. When pitching for the fourth quarter and the year 2027, the metrics used to measure success must also change. Rather than focusing exclusively on conversion rates or the number of leads generated, procurement departments are increasingly demanding metrics relating to the quality of matchmaking, duration of interactions and sustainable networking.

Consequently, the quality of interactions is becoming more important than the sheer number of contacts when designing and evaluating corporate events.