First network, then discover Thuringia: ILLERHAUS Marketing invites you to the MICE Networking Lounge in Erfurt

Starnberg, September 2026 – Making new contacts, getting to know event venues and experiencing a destination for yourself: at the end of October, ILLERHAUS Marketing is combining two formats into a joint discovery tour for event planners. The event kicks off on 29 October 2026 with ILLERHAUS Marketing’s MICE Networking Lounge in the historic Kaisersaal in Erfurt. Those wishing to delve even deeper into the destination afterwards can join the Thuringia Convention Bureau and Erfurt Tourismus und Marketing GmbH on a familiarisation trip through Erfurt and the Thuringian Forest.

An event destination can be described on paper – but you can only really get to know it when you’re there: by talking to the people who make events possible, by taking a look behind the scenes at special venues, and by discovering a region together. This is precisely the principle that ILLERHAUS Marketing has been following in its networking events for over two decades.

Personal exchanges in the Kaisersaal, Erfurt

At the MICE Networking Lounge, event planners meet with hotels, venues, convention bureaux and other partners from the MICE sector. The focus is not on lengthy presentations, but on personal conversations and direct discussion about event projects, new ideas and potential collaborations. The networking is complemented by a specialist presentation and a group dinner. Participation is free of charge for trade visitors from the MICE sector.

Fam Trip extends the networking

Anyone wishing to get to know Thuringia even better afterwards can stay on: together with Erfurt Tourismus und Marketing GmbH, the Thuringia Convention Bureau is hosting a Fam Trip from 29 to 31 October 2026 under the motto ‘Taste Thuringia – MICE with a taste of luxury’. The itinerary begins in Erfurt and then continues into the Thuringian Forest – with stops including the Hotel Morgenroth in Bad Blankenburg, the Shedhalle and the Rittergut Positz. A special highlight awaits participants on the evening of 30 October: a Thuringian culinary workshop with Nelson Müller at the Hotel Morgenroth.

“For us, networking means far more than just exchanging business cards. It’s about connecting people and not just explaining a destination to them, but bringing it to life. With the Networking Lounge in the Kaisersaal and the subsequent fam trip, we offer event planners precisely this combination of personal interaction and the chance to form their own impressions on the ground,” explains Susanne Illerhaus, founder and managing director of ILLERHAUS Marketing.

With the combination of the Networking Lounge and the Fam Trip, ILLERHAUS Marketing remains true to its commitment to offering the MICE industry not just contacts, but lasting experiences and practical insights to inform decisions on future events.

Further information and registration:

MICE Networking Lounge Erfurt | 29 October 2026 | Kaisersaal Erfurt

https://illerhaus-marketing.com/micelounge-erfurt-2026/

Fam Trip “Taste Thuringia – MICE with a Twist” | 29–31 October 2026 | Erfurt and the Thuringian Forest

https://illerhaus-marketing.com/fam-trip-erfurt-2026/

About ILLERHAUS Marketing

We bring together key players in the MICE sector. Since 2000, we have been organising valuable, profitable and inspiring networking events in a professional setting. We have already organised hundreds of MICE industry meet-ups, fam trips, roadshows and MICE evening events. Our platforms offer exhibitors and event planners alike the opportunity to establish and strengthen lasting business relationships.