What exactly is a live streaming event?
A live streaming event is not only attended by the guests on site. Other guests also follow the event virtually via the event stream. If the organiser is unable to host more guests on site or if some guests are unable to be present on site, they can at least take part in the event virtually from home. A public link can also be used to make the event accessible to the entire public in order to achieve a wider reach and demonstrate transparency.
Where are event streams used?
Event streams can be planned for various events. If you are planning a congress or conference, a live stream can be a useful addition to give participants access to the event from any location. Event streaming also has advantages at trade fairs to reach a wider audience. Interested parties who do not want to travel to the event or avoid large crowds still have the opportunity to be part of the event and gather impressions without obligation. Product presentations or launches can also be effectively accompanied by a live stream. Public broadcasts can achieve a greater reach and address potential new customers. Event streaming is also an attractive option for sporting events, concerts or similar events. For those interested, this is an uncomplicated and cost-effective alternative to buying tickets on site.
How do live streams take place?
Live streams can be realised in different ways. On the one hand, it is possible to book a mobile camera team that walks through the location at a trade fair, for example, and shows the community all areas in detail. This type of streaming can also be interactive, with one person taking over the moderation and guiding the audience through the event. The stream could also be interactive through interactions with the viewers, who can ask questions or write comments via a chat function. On the other hand, streaming can also take place from a fixed location, such as at congresses or conferences.
There are different types of streaming that pursue different goals:
Ticket system: Interested parties buy a ticket to gain individual access to this stream.
Pay-per-view: Each viewer must pay an amount to gain access to the stream.
Individual link: Specific people in the target group receive an individual link, possibly with a password, to access the stream.
Live broadcasts on the website: The live stream is made available on your own website and can be advertised in advance.
Live broadcasts on television: If the entire event is to be broadcast on live television, this is also possible.
Social media livestreams: Live streams on social media platforms such as Instagram, TikTok or YouTube can be used to reach a very wide audience. TikTok in particular offers the opportunity to reach random users who come across the stream while scrolling and watch spontaneously. Viewers decide individually how long they want to watch the livestream for.
What to look out for in an event livestream?
Streaming type: Depending on how your event is structured and which target group you want to reach, you should consider whether the streaming should be mobile or fixed and whether you want to make it interactive or not. Based on this, you need to decide on which platform your event should be streamed and whether it should be accessible to the public or only to specific people.
Internet connection: To avoid complications with data streaming, i.e. the continuous transmission and processing of any data, a stable and strong internet connection is essential.
Video quality: The video camera should be able to film in professional, high-quality. In addition, a powerful autofocus is essential to guarantee a consistently clear image sharpness throughout the entire stream.
Audio quality: The microphone should be able to record high-quality sound and optimise various sequences in the best possible way, as the sound is not post-processed but played back directly live.
Legal aspects: The General Data Protection Regulation must be observed, especially when filming people. You must also take copyright into account if you use music in the stream.
This is why it is worth booking streaming providers
A professional livestream makes your event accessible to a wider audience in an authentic, flexible and location-independent way. With a streaming event, you increase both the reach and the potential number of participants at your event. At the same time, you save the costs that would be incurred for a larger on-site event. By working with experienced providers, you hand over the technical responsibility of streaming and can concentrate fully on your event while the broadcast runs smoothly in the background. A publicly accessible live stream may also offer the opportunity to acquire new customers and increase the transparency of your company.
Why book via eventbook?
At eventbook, you will find a large selection to reliably find the optimal streaming provider for your event. Our experienced providers have the specialist knowledge to provide you with the best possible advice and support in your selection so that you can book the ideal streaming provider for your event.
- Simple online enquiry without long phone calls
- Personal support if you have any questions
- Quotes from experienced professionals from your region
Make it easy for yourself and ensure that your event has a professional and smooth livestream.
Find the ideal streaming provider now and don't worry about a good live stream of your event!